Simplified and efficient operations
Drive value from our broader market portfolio
Performance -based culture and capabilities
Build a targeted NGP business
Consumer at the centre of the business
Focus on priority combustible markets
Transforming Imperial Brands
What Our Strategy Will Deliver
We have set out a clear strategy that will strengthen the business through strong execution and consistent delivery. The strategy will unlock value for our shareholders, employees and all other key stakeholders, supported by three clear strategic pillars. A renewed emphasis on our five priority tobacco markets, a clear plan to drive value from our broader market portfolio, and more disciplined execution in NGP with an increased focus on heated tobacco.
Strategic Pillars
Placing the consumer back at the centre of Imperial’s business, embedding a challenger mindset that embodies a performance-based culture and implementing new ways of working to support an efficient and simplified organisation. These will be exciting times for Imperial Brands as we transform and focus the company to strengthen our delivery inthe years ahead.
Critical Enablers
A stronger business with a sharper focus behind tobacco and clearly defined roles for our major combustible markets. Our commitment to harm reduction will be evident through our new targeted and more disciplined NGP business. We will have an energised and motivated organisation that is focused on meeting consumer needs with a culture that is smart, agile and focused on delivery. We will be a stronger business capable of delivering sustainable growth in revenue and profit, with continued robust cash flows and a strong and efficient balance sheet.
What Our Strategy Will Deliver
Robust and reliable cash generation
Enhanced cash returns
A targeted and more disciplined NGP business committed to harm reduction
Stronger businessin our five priority combustible markets
Sustainable low-single digit revenue growth
New ways of working and culture that reinforce focus on consumer and delivery
Mid-single digit operating profit growth
Strong and efficient balance sheet
Clearly defined role for the broader market portfolio to optimise value creation
Focus on priority combustible markets
Target increased investment in our most appealing profit pools
Focus on defined key operational levers to unlock value
Prepare future growth engine
Create global processes and drive best practice sharing
Selectively rationalise portfolio
Drive value from our broader market portfolio
Efficiently manage broader market portfolio
Build a targeted NGP business
Turnaround vapour business with focus on the US
Focus on heated tobacco in Europe as primary growth engine
Oral nicotine focus on existing markets
Consumer at the centre of the business
Strengthen critical capabilities: marketing, innovation, digital and consumer insight
Leverage relevant brand portfolio to address key consumer needs
Invest in talent and embrace diversity and inclusivity
Embed fact-based and collaborative ways of working
Performance-based culture and capabilities
Build a challenger mindset throughout organisation
Simplify the organisation through global processes underpinned by technology
Simplified and efficient operations
Create and embed clear performance management framework that will drive agility and accountability in decision making