Our Purpose is fully integrated into how we operate and the culture we are building. Along with our Vision, our Purpose guides big strategic decisions as well as the smaller choices each of us makes every day.
The destination is clear and ambitious: we want to see a healthier future for our adult consumers and the planet we all share. This is why we’re offering a broader and more compelling range of potentially less harmful products that provide moments of relaxation and pleasure.
This healthier future will take time to fully realise – we’re forging a path. Our industry is still in the early stages of the global transition from combustible cigarettes to potentially less risky alternatives. Individual choices made by the world’s one billion smokers are defining the pace of this transition. So, we listen carefully to all consumers, and we seek to collaborate openly with policy makers and our many business partners.
Across our operations we are also committed to a healthier future, and we plan to be
fully Net Zero by 2040.