SIMPLIFIED
AND EFFICIENT
OPERATIONS
PERFORMANCE
-BASED CULTURE
AND CAPABILITIES
CONSUMER
AT THE CENTRE
OF THE
BUSINESS
FOCUSING
ON OUR
PRIORITY
MARKETS
TRANSFORMING
IMPERIAL
BRANDS
DRIVE VALUE FROM
OUR BROADER
PORTFOLIO
BUILDING A
TARGETED NGP
BUSINESS
What Our Strategy
Will Deliver
We have set out a clear strategy that will
strengthen the business through strong
execution and consistent delivery.
The strategy will unlock value for our
shareholders, employees and all other key
stakeholders, supported by three clear
strategic pillars.
A renewed emphasis on our five priority
tobacco markets, a clear plan to drive value
from our broader market portfolio, and more
disciplined execution in NGP with an
increased focus on heated tobacco.
Strategic
Pillars
Placing the consumer back at the centre
of Imperial’s business, embedding a
challenger mindset that embodies a
performance-based culture and implementing
new ways of working to support an efficient
and simplified organisation.
These will be exciting times for Imperial Brands
as we transform and focus the company to
strengthen our delivery inthe years ahead.
Critical
Enablers
A stronger business with a sharper focus behind tobacco and
clearly defined roles for our major combustible markets.
Our commitment to harm reduction will be evident through our
new targeted and more disciplined NGP business.
We will have an energised and motivated organisation that is
focused on meeting consumer needs with a culture that is smart,
agile and focused on delivery.
We will be a stronger business capable of delivering sustainable
growth in revenue and profit, with continued robust cash flows
and a strong and efficient balance sheet.
What Our Strategy
Will Deliver
Robust and
reliable cash
generation
Enhanced
cash returns
A targeted
and more
disciplined
NGP business
committed
to harm
reduction
Stronger
business in
our five
priority
combustible
markets
Sustainable
low-single digit
revenue growth
New ways of
working and
culture that
reinforce focus
on consumer
and delivery
Mid-single digit
operating profit
growth
Strong and
efficient balance
sheet
Clearly defined
role for the
broader market
portfolio to
optimise value
creation
FOCUS ON OUR
PRIORITY MARKETS
We focus our investment and resources around our five most important markets of USA, Germany, UK, Australia and Spain, which represent more than 70 per cent of our combustible operating profit.
DRIVE VALUE FROM
OUR BROADER MARKET PORTFOLIO
We have identified additional opportunities to drive future growth though our broader market portfolio whilst realising efficiencies in how we operate these markets. We're selectively building those where we have attractive leadership positions, and exiting a small number of others.
BUILDING
SCALE IN NGP
We have reset our NGP strategy, our activities underpinned by consumer insights and validation. We focus our investment behind heated tobacco opportunities in Europe, and in selective market opportunities in vapour. Our oral nicotine business remains focused on its existing markets within Europe.
PUTTING THE
CONSUMER AT THE
CENTRE OF THE BUSINESS
We are investing to support a consistent approach to consumer insight, including better capabilities in brand and trade marketing, portfolio management, innovation and sales excellence.
We are embedding a performance-based culture to enhance accountability, improve our agility and support teamwork and collaboration throughout the business.
TRANSFORMING
OUR CULTURE
Resources and capabilities are focused on our most important combustibles markets. Our NGP operations have been brought together within a unified, entrepreneurial business unit, and our global enabling functions are being aligned to support delivery of the strategy and ensure efficient allocation of resources.
SIMPLIFIED AND
EFFICIENT OPERATIONS